Atwater Getting Big Buzz in OC
2008 February 2
Atwater Clothing is Orange County’s latest buzz brand. The Costa Mesa designer of clothes inspired by surfing has shop owners and other industry types raving.“Those guys are the coolest and the nicest—a very talented group of kids doing fantastic things,” said Jeff Yokoyama, owner of Generic Youth, a Costa Mesa boutique that sells Atwater clothes.Read the rest in the OCBJ.
Atwater is one of the few companies that sponsor a skimboarding team. The No. 1 guy in skimboarding, Paulo Prietto, is on the Atwater White Tiger team. Skimboarding is big in Laguna Beach.
Some fun skimboarding photos I took in Laguna.
Photos (all by me except shots of Paulo and George) and story I wrote on skimboarding for the OC Insider magazine
